The Best Time to Hire a Longevity Coach
I’ve done a lot of divorce coaching, life coaching, and executive coaching. Guess when most people hire a coach? When they are already drowning and need a specialist to get them out of trouble. Marketers know you can really only advertise to people who are in pain and suffering and need pain relief, because no one is ever in the market for not getting divorced, not having to lose a lot of weight, not having drama with kids, not getting cavities, not having enough sales to make payroll, etc. You sell hair treatments to the guy who is starting to go bald, not to that same guy two years earlier.
People don’t want to pay for prevention, but they are very motivated to pay someone to help get them back where things were before.
Isn’t that funny? You wouldn’t think to just get into a car for the first time and drive down the road. You wouldn’t think to buy a new set of clubs and just start playing golf. You wouldn’t buy a new tennis racket and just go figure it out on the court. You wouldn’t buy a pair of skis and get into the tram to go to the top of the mountain and see how it goes once you’re on top. You wouldn’t buy ropes, harness, and caribiners and just start climbing rocks. In those areas, everyone knows you need to build skills before you can apply them. But in too many cases, people just hope things will work out. Maybe they can save some money that way. When the shit hits the fan, they are instantly willing to part with their money to hire a specialist who can repair the damage.
There should be a huge market for helping couples not get divorced, but they won’t pay for that. Instead, they are willing to pay hundreds of thousands or even millions to get divorced once it’s too late.
As your longevity coach, I have an important message: even though you may not understand it right now, today is the absolute best day to create a longevity plan and start executing it. Tomorrow is worse. And the day after tomorrow is worse still. Waiting until your doctor says you have diabetes or fatty-liver disease or high cholesterol or you have a heart attack is not the right time.
As soon as I read Outlive, I knew I wanted to build this business into a world-class service, to really help thousands of people be far healthier in their 60s and beyond. I had done online marketing and social-media marketing before. Heck, I actually invented web design back in 1994 – look it up! But I knew I should find the right coach, because without the right coach, I would spend a lot of time, effort, and money not getting clients.
So I hired David Toniolo and his team at ScaleFit. They help online fitness coaches grow their businesses through social media advertising. They’ve made all the mistakes already. They have dozens of clients who’ve already been through what I am about to go through. Yes, they are expensive, but working without them is more expensive. They love that I want to help older clients become fit and strong for life. And that’s why you’re reading these words right now, because we know you should be thinking about longevity, you should be creating time now to build your future, but you need a little nudge to learn what you don’t know. We don’t want you to look back in ten years and wish you had started sooner.
You can wait for the bad news. You can wait until you’re in pain. But you can’t do it over again later if you realize you shouldn’t have waited. I’m offering to talk with you for free and see how I can help. It might be worth your time to book a call with me and find out.